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Strong Perimeter Control Increases Occupancy Rates in Gated Communities


Gated communities represent a safer approach to modern living with dedicated facilities and security for local residents. From sprawling communities across large parts of Florida and California, USA, to cul-de-sac-type communities growing in popularity in Queensland and Victoria, they create a new standard for local living.

Better and Safer Living Behind Gates

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Note: While there is much discussion about the segregation of Australia’s cities, the reality is that people will move where they feel safer or safest. And the middle class is taking a growing interest in the gated community concept.

The key benefit is one of security, with gated access limiting who can enter the community, day and night. The gate is backed up by a strong perimeter, which is then backed up with security personnel and smart building technology.

All of which creates a safer atmosphere for families, a level of privacy for those concerned about intrusion into their lives, and the opportunity to build a closer-knit social community, with a strong homeowners association (HOA) for families who are there for the long term.

Traditionally, gated communities were the preserve of the rich elderly, diplomats, military and similar careers. But as society becomes more fractured, the business-leader classes, those concerned about their families and anyone who feels unsettled in the high-pressure urban living environment is a prospective buyers for a gated property.

Depending on the type of community, there may also be managed maintenance to make life easier for older or less able residents. While private amenities like swimming pools, gymnasiums, parks and recreation facilities promote health and wellbeing. They help improve the quality of life, make the site a good place for family and guests to visit, and deliver a powerful level of peace of mind when considering a property move.

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The American experience shows gated communities aren’t just for the rich, with higher appreciation rates for properties despite any membership or upkeep fees. For sellers, the key benefits of security, a good place to grow up with family, typically prime locations and ease of maintenance make them an easier property to sell to target buyers.

Another option for gated communities is short-term rental, either as a family, extended or multi-family holiday from-home destination. Or for businesses looking for gatherings and off-sites for remote workers with a difference, often flying them in from around the country or world for the experience.

Further sales opportunities come from niche features. Take golf-focused communities like Sandhurst, Melbourne. Around the world, there are fly-in communities with their own airstrip and those located with racetracks for horse or motorsports fans, all using large areas of open land to create a unique social gathering with the benefits of permanent residence that can typically follow a scene, season or circuit of events.

New gated communities can also be designed with green and environmental goals high on the agenda, from solar power to water recycling and the use of novel or natural materials to reduce the environmental impact. Electric car, bike and buggy charging points should be the norm, and local transport should be powered by locally-generated electric, hydrogen or other responsible sources.

Some basic advice for prospects can reassure them that they will still get their post and food or takeout meals delivered is always a good starting point for people who may have false assumptions about gated living.

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