구글 검색 누락 신고할 수 있나요?
구글 검색 누락 신고할 웹사이트를 운영하거나 블로그 글을 꾸준히 작성하는 사람이라면 검색 결과에서 페이지가 갑자기 보이지 않는 상황을 겪을 수 있습니다. 정성껏 작성한 글이 노출되지 않으면 방문자 수가 줄어들고 운영 의욕까지 떨어질 수 있습니다. 이런 상황에서 많은 사람들이 먼저 떠올리는…
Nearly all ChatGPT users still rely on Google: Data
Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO consultant Brodie Clark. In August: 95.3% of ChatGPT users visited Google, 14.3% of Google users visited ChatGPT. Yes, and… International…
Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care. Until now, Demand Gen reporting lumped all YouTube traffic together, making it hard for advertisers to know whether Shorts, In-Feed,…
Facebook ad costs jump 21% in 2025, but still beat Google
Social ads remain small businesses’ go-to play despite rising costs. New benchmark data from WordStream LocaliQ shows Facebook’s average cost per lead (CPL) climbed 21% year over year to $27.66. By comparison, Google’s average CPL is $70.11. By the numbers….
Google Ads adds new reporting for AI Max campaigns
Google rolled out deeper reporting for Search AI Max campaigns, giving advertisers fresh visibility into how its AI expands reach. What’s new. Advertisers can now see two new metrics at the all keywords level: AI Mas expanded matches: Traffic from…
Auditing and optimizing Google Ads in an age of limited data
As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring that automation truly drives efficient results. Yet, the data available often tells only part of the story, with some advertisers…
Google AI Mode may become the default Google Search experience “soon.”
Logan Kilpatrick, lead product manager for Google, said on Friday that Google’s AI Mode will be the “default” search experience for Google Search “soon.” We know Google said AI Mode is the future of Google Search, Liz Reid, the head…
Gating in an AI world: What to hide, what to show, and why
For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged. Entire conference sessions, whitepapers, and LinkedIn flame wars have been dedicated to the question: Should you hide your best stuff behind…
How generative engines define and rank trustworthy content
Generative AI has quickly shifted from experimental novelty to everyday utility – and with that shift comes growing scrutiny. One of the most pressing questions is how these systems decide which content to trust and elevate, and which to ignore….
SEO in the age of AI: Becoming the trusted answer
For years, I’ve updated my working definition of SEO to capture how the discipline has evolved. Here’s how those definitions have changed over time: 1998 to 2023 SEO is “the art and science of persuading search engines such as Google,…
EU fines Google $3.5 billion over anti-competitive ad-tech business
The European Commission fined Google 2.95 billion euros ($3.45 billion) for its dominance and anti-competitive ad-tech business. The EU Commission accused Google of unfairly favoring its own display advertising technology services and told Google to end these practices. What’s happening….
Google Ads API to switch to a monthly release cycle
Google will switch to a monthly release cycle for the Google Ads API release schedule. This will result in more frequent releases, with more updates more often. This new release schedule begins in 2026. The new schedule. The new schedule…
In memoriam: Alan Bleiweiss has passed away
The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits, sharp wit, and tireless mentorship. Bleiweiss passed away Aug. 22, but news of his death was only revealed publicly last…
Apple to launch AI search for Siri in 2026: Report
Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as part of a long-awaited Siri overhaul, Bloomberg reported. The goal: Transform Siri into an “answer engine,” pulling information from across…
Yes, GEO is happening
Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop trying to make GEO happen. It’s not going to happen,” she wrote. With all due respect to Shelby, whom I…
Google can keep Chrome, but exclusive search deals must end
Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search data with competitors. That’s the ruling from U.S. District Judge Amit Mehta in the Google antitrust trial. Why we care….
Google’s Danny Sullivan: ‘Good SEO is good GEO’
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search experiences) is the same core work…
Viral post accuses Google’s AI Overviews of breaking its own spam rules
A viral social media post is roasting Google’s AI Overviews – the company’s AI-generated answers in search results – accusing it of breaking the spam policies Google enforces on everyone else. The post. It was published by Nate Hake on…
How generative AI is quietly distorting your brand message by Semrush Enterprise
Your brand message is no longer entirely yours to control. AI systems have become storytellers, shaping how consumers discover and understand your brand. Every customer review, social media post, news mention, and errant leaked internal document can feed AI models…
How to create content that works for search and generative engines
For years, optimizing content meant focusing almost entirely on Google and other traditional engines. But with the rapid rise of generative AI chatbots – tools that don’t just link but summarize – content strategies need to adapt. It’s no longer…
Why your Amazon Ads aren’t delivering: 6 critical issues to fix
Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why your ads aren’t delivering. Often, it’s not about…
SEO personas for AI search: How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,” who just wants to learn more about your product, or “Technical Tom,” who has years of experience in his field…
How to get your service area business verified on Google
Getting your service area business verified on Google can be challenging, especially when video verification is required. What Google expects to see isn’t always clear, and that uncertainty can lead to denials. But with a little preparation, you can eliminate…
ChatGPT, AI tools gain traction as Google Search slips: Survey
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s according to a new Higher Visibility survey of 1,500 U.S. users. By the numbers. Google’s share of general information searches…
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and…
Google fixes reduced crawling issue impacting some websites
Google has confirmed it fixed an issue with its crawlers impacting “some sites.” The issue was “reduced / fluctuating crawling” from Google’s end with Googlebot. It is now resolved and Google said the crawling should pick back up in the…
Google finally gives visibility into Search Partner Network placements
Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data…
Google traffic to news publishers is steady, but it isn’t traditional Search
Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for 565 U.S. and UK news publishers: Search…
TikTok limits posts to five hashtags
TikTok is capping hashtags at five per post, a shift some users have recently noticed through in-app notifications. Details. TikTok hasn’t formally announced the update. A Reddit user said a TikTok notification explained the change is aimed at: Reducing hashtag…
Want to win at local SEO? Focus on reviews and customer sentiment
Search is changing fast. This year, we’ve seen more instances of search engine results sharing space with AI-powered features that are changing how people find information. Along with the changes to how search engines display information, we’re also seeing users…
When to restructure your Google Ads account – and how to do it right
Have you ever found yourself staring at an underperforming Google Ads account, weighing whether to optimize the existing structure or rebuild entirely? Restructuring isn’t a decision to take lightly. It’s a calculated risk that can unlock significant gains or reset…
The ultimate Shopify SEO and AI readiness playbook
Shopify powers over 5 million active stores and remains the go-to ecommerce platform for many fast-growing brands. Its out-of-the-box setup helps you launch quickly – but fast deployment doesn’t guarantee organic visibility. By default, Shopify’s structure can leak SEO value:…
The end of easy PPC attribution – and what to do next
Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with blind spots. Privacy regulations like GDPR and CCPA, browser updates, and iOS changes have…
Facebook upgrades Professional Dashboard with new insights
Facebook is rolling out an enhanced web version of its Professional Dashboard, adding fresh creator insights, streamlined navigation, and improved parity with its mobile tools. Details: Web refresh: New home screen highlights earnings, content performance, and engagement; simplified navigation groups…
LinkedIn expands Thought Leader Ads to promote event posts
LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page. Why we care. Trust is currency in B2B marketing – and people trust people more than brands. LinkedIn’s 2025…
Call it whatever you want – just don’t call it ‘Answer Engine’
The war for naming and defining the new search is more ferocious than ever. I don’t care what you call it, just don’t call it “answer engine.” Search has reinvented itself again and climbed back to the top of the…
Google boosts iOS App campaigns with new formats, AI tools
Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: New ad formats: Expanded reach on YouTube Shorts, Search, and Display; co-branded creator ads…
Google Ads adds ‘Share of Cost’ toggle to PMax reporting
Google Ads is rolling out a new Cost Slider in Performance Max (PMax) campaign reporting, giving advertisers visibility into how much of their spend is going to each channel. Why we care. This toggle surfaces Share of Cost data – the…
Want your ads on YouTube TV? Here’s what Google says you need
Google has outlined exactly what advertisers need to do to run campaigns on YouTube TV – from eligible formats to booking options – in a newly published help page. Key details. From the help document: Campaigns that meet eligibility rules…
YouTube expands Promote tools, no Google Ads needed
YouTube rolled out a set of creator-friendly updates, including doubling the image limit in Community Posts, improving auto-dub editing, and adding fresh call-to-action buttons for in-stream promotions. Community Posts. Starting this week, creators can upload up to 10 images per…
YouTube is testing AI Overviews in its search results
YouTube is testing a new AI Overviews carousel. It will appear in search results for select queries. The feature uses AI to highlight the most relevant clips from videos tied to a user’s search. Why we care. Google AI Overviews…
How to use CRM data to inform and grow your PPC campaigns
In the world of digital advertising, data is king. Yet, many PPC advertisers underutilize one of their most valuable sources of insights: their CRM data. Whether you’re a B2B or B2C marketer, your CRM is a gold mine of customer…
How to optimize B2B PPC spend when budgets and confidence are low
By now, you’re almost certainly feeling the effects of the tariff teeter-totter by the U.S. that started earlier this month. Economic instability seems to be a fact of life nowadays. Large shifts in supply chains, along with stock market volatility,…
GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics just made it easier to get quick insights and more accurate attribution. The Reports snapshot section now includes pre-built templates focused on user behavior, sales and revenue, and marketing performance. That means less time building custom reports and…
Meta adds dynamic overlays to Advantage+ Catalog ads
Meta introduced a small but potentially powerful tweak to its Advantage+ Catalog campaigns: dynamic overlays. Advertisers can now add price, discount, and shipping labels directly onto product images – styled like stickers – to make promotions pop in the Facebook…
Google hypes AI Overviews, refuses to answer CTR question
Alphabet spent much of its Q1 2025 earnings call last night talking up the growth of AI Overviews, but dodged a question seeking clarity on how Google’s AI-generated answers impact click-through rates and conversion. Why we care. Did Google decide…
Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping results, this update brings the streamlined checkout experience to more advertising channels. By…
ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
Could ChatGPT launch an advertising product within the next year? The answer seems to be yes, based on internal OpenAI documents. OpenAI appears to forecast a billion dollars in new revenue from “free user monetization” in 2026. That figure is…
Shopify’s checkout overhaul means it’s time to migrate your Google Tags
Shopify is changing how it handles checkout. If you’re running Google Ads or Analytics, you’ll need to act soon. Key deadlines. Shopify Plus merchants must migrate by Aug. 28, 2025. Non-Plus merchants have until Aug. 26, 2026. Missing these dates…
Google scraps new cookie prompt in Chrome
Google unexpectedly decided not to implement a new standalone prompt for third-party cookies in Chrome, allowing ad tech companies to continue using this targeting technology in the world’s most popular web browser. “We’ve made the decision to maintain our current…
What’s under the hood matters more than ever for SEO success by Edna Chavira
The platform behind your site plays a bigger role than you might think. From site speed and mobile responsiveness to content scalability and technical SEO, the foundation you choose can make or break your organic performance. If your goal is…
ChatGPT search has 41 million average monthly users in EU
OpenAI’s ChatGPT search had 41.3 million average monthly users across the EU between October and March. That’s nearly 4x growth from the prior six-month stretch, when it reported having 11.2 million users. Why we care. Brands and businesses need to…
Google Ads to show ads in the top ads position, also in the bottom ads position
Google will now allow relevant Search ads from advertisers who showed amongst top ads to also participate in the bottom ads auction. As a reminder, the definition of top ads changed about a year ago, as Google began mixing ads…
New data: Google AI Overviews are hurting click-through rates
Two new studies agree: Google’s AI Overviews steal clicks from organic search results. While Google told us that AI Overviews citations result in higher-quality clicks, the introduction of AI Overviews correlates with a measurable decline in organic visibility and clicks,…
Search behavior, decoded: What platform preference really tells us
When we talk about search, we usually focus on what people are looking for – keywords, queries, and intent. But in 2025, there’s a more powerful question to ask: “Where are they searching – and why that platform, in that…
Google Analytics 4 fixes data gaps, now flags issues early
Google Analytics is rolling out major updates aimed at sharpening marketing insights – boosting data completeness, adding richer context, and flagging issues before they become problems. Key updates. Google announced these updates to Google Analytics 4: Enhanced data completeness. New…
Google Search boss: AI Overviews boost click quality
AI Overviews, Google’s AI-generated summaries that sit above organic search results, are already eroding traffic for many publishers and creators. However, publishers are getting “higher-quality clicks,” according to Elizabeth Reid, Head of Google Search, in a new interview. Why we…
The ROAS illusion: Rethinking what Google Ads success looks like
Return on ad spend (ROAS) has been the default metric for evaluating Google Ads performance for years. It’s easy to calculate, works well with automated bidding, and provides a quick snapshot of efficiency. However, as ad costs rise and tracking…
U.S. search ad revenues surged to $102.9 billion in 2024
Fueled by “impressive YoY growth,” paid search advertising revenues hit a new high in 2024, according to a new report. In total, search accounted for $102.9 billion of a record $258.6 billion in U.S. digital advertising revenues, according to the…
The best affiliate networks by need and use case
Affiliate networks aren’t one-size-fits-all. Between evolving tracking laws, new tech capabilities, and shifting fee structures, the best choice depends on your business model and goals. This guide breaks down top affiliate networks by use case, so you can make a…
Google Ads API v19.1 adds new Demand Gen, video campaigns features
Google announced the release of version 19.1 of its Google Ads API, focusing on expanding capabilities for Demand Generation, video campaigns, and Local Services Ads. The details. Google announced the v19.1 release of the Google Ads API, maintaining backward compatibility…
Court: Google’s illegal ad tech monopoly harmed the open web
The U.S. Department of Justice successfully prosecuted its antitrust case against Google, with Judge Leonie Brinkema ruling that the company operated an illegal monopoly in the advertising technology industry. The court determined that Google engaged in anticompetitive practices that allowed…
Apple rebrands Search Ads as Apple Ads
Apple is officially dropping the “Search” from Search Ads to better represent its expanding ad placements across the App Store. The rebrand reflects Apple’s growing ad footprint beyond App Store search results — a signal that the iPhone maker is…
Google hit with $6.6 billion lawsuit over search dominance
Google is facing a new class action lawsuit in the UK that accuses the search giant of abusing its market power and driving up search ad prices. By the numbers: £5 billion ($6.6 billion U.S.): The potential damages Google faces….
Google sends personalized growth plans to advertisers, pushing AI-driven solutions
Advertisers are receiving step-by-step guidance emails from Google Ads aimed at improving campaign performance over a three-month period. The details. Google Ads is sending emails with the subject line “Personalised action plan for growth” to business advertisers, according to an…
Google Search to redirect its country level TLDs to Google.com
Google will begin redirecting its country code top-level domain names (ccTLD) versions of its Google domain to Google.com. That means if you frequent google.fr (in France), google.ng (in Nigeria) and so on, you will be redirected to Google.com. Why the…
Google’s anti-privacy bill push sparks outrage among advertisers
Google is being criticized for sending emails to small business owners urging them to oppose California Assembly Bill 566, legislation that would strengthen consumer privacy protections in digital advertising. The outreach campaign, which asks recipients to sign a Connected Commerce…
How to track visibility across AI platforms
AI has changed how people search – and what it means to be “visible” in results. Links and rankings still matter, but they’re no longer the full picture. Now, it’s about mentions, citations, and whether your brand even shows up…
Strategies for recipe, travel, and lifestyle bloggers
The dust still hasn’t settled. If you’re a recipe, travel, or lifestyle blogger, chances are the past few weeks have felt like a gut punch. On March 13, Google rolled out its first core update of 2025 – a sweeping…
Google Performance Max gets new customer goals, image controls
Google Ads introduced customer lifecycle features in Performance Max, which will let you bid more aggressively for lapsed customers and track acquisition costs more precisely. PMax is also getting new image tools to boost creative flexibility. Customer Lifecycle management expands….
Marin Software plans to shut down after years of decline
Online advertising platform Marin Software announced plans today to dissolve the company, subject to shareholder approval. Marin’s board of directors approved a formal Plan of Dissolution and Liquidation. The San Francisco-based software provider, founded 19 years ago (in April 2006),…
Uber Advertising partners with Instacart to expand CPG reach
Uber Advertising will integrate Instacart’s Carrot Ads solution to extend the reach of Uber Eats’ Sponsored Items to more Consumer Packaged Goods (CPG) advertisers in the U.S. market. By the numbers. Instacart’s advertiser network includes more than 7,000 brands. More…
Google officially rolls out links in AI Overviews to its own search results
A few weeks ago, we caught Google linking text within its AI Overviews to its own search results. Well, today that has become a new official feature within AI Overviews. “To help people more easily explore topics and discover relevant…
A testing primer for B2B paid social creative optimization
Widely used bidding and targeting algorithms have left paid social advertisers with fewer levers to drive differentiated campaign performance in 2025. One of those levers – and perhaps the biggest in B2B campaigns – is creative. But this article isn’t…
26 A/B testing ideas to increase click-through rates and boost conversions
You don’t need a site redesign to improve performance. Sometimes, small changes—like a different headline, image, or layout tweak—can have a measurable impact. This free guide offers 26 practical A/B testing ideas that digital marketers can use to boost clicks,…
Google Search Analytics API gains hourly break down for past 10 days
A few weeks ago, Google promised us the 24-hour data in the Search Performance report view would soon come to the Search Console API, with a way to go back 8 days. Well, today this API access is rolling out…
How AI-powered search is reshaping SEO (and what to do about it)
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine…
Early insights on AI shopping tool
With Google’s introduction of its vision match feature, users can now describe a product they’re looking for, and AI will generate suggestions similar to that item. The real kicker is that the product generated likely doesn’t exist. The AI will…
The uncontested paid search problem—and what it’s costing you
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine…
Google Ads for ecommerce is a game of PMax, PMax, Pmax!: Report
Google’s Performance Max (PMax) campaign type has reached its third anniversary. It has evolved from what critics called “an experiment funded by advertisers” into a mature advertising solution that’s reshaping digital marketing across platforms, according to Mike Ryan, head of…
Google Analytics rolls out Generated Insights feature
Google Analytics introduced a new AI-powered feature called Generated insights that automatically detects and explains significant data fluctuations. The feature uses natural language to surface trends and anomalies — potentially saving you hours of manual work and so you can…
Google Demand Gen ads now feature landing page screenshots
Google now lets you automatically add screenshots of landing pages in Demand Gen campaigns. This new feature is designed to boost engagement. The feature appears as a checkbox option labeled “Show a screenshot of your landing page in your ads”…
Trump extends TikTok sale/shutdown deadline by another 75 days
President Trump extended the deadline for ByteDance to sell TikTok’s U.S. operations by 75 days, pushing the cutoff date to mid-June and preventing an immediate shutdown. This is the second extension Trump has given to China-based ByteDance to sell TikTok’s…
Leaked doc reveals scoring system for AI-generated responses
Apple’s internal playbook for rating digital assistant responses has leaked — and it offers a rare inside look at how the company decides what makes an AI answer “good” or “harmful.” The leaked 170-page document, obtained and reviewed exclusively by…
5 key reasons SEO efforts fall short of business expectations
SEO is widely recognized as a long-term investment, which creates pressure for businesses to translate performance into measurable revenue. Early on – or even over time – disconnects can emerge between expectations and actual ROI. One major disconnect lies in…
Build a smarter SEO content strategy by Digital Marketing Depot
A great piece of content doesn’t just rank—it drives the right traffic, at the right time, with the right message. In Your Content Marketing Blueprint from MoreVisibility, you’ll get a practical blueprint for building a smarter content strategy rooted in…
Do exact match domains have value in 2025?
In the early days of SEO, owning an exact match domain (EMD) was like holding a cheat code. If someone searched for “siamese kittens,” you could bet that siamesekittens.com would be sitting pretty at or near the top of the…
The impact of ChatGPT and generative AI on search
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine…
Everything you need to know
Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in today. This article will cover: What are display…
What counts as a “good” conversion rate in 2025? by Digital Marketing Depot
If you’re still chasing a flat 10% conversion rate across all campaigns, it’s time for a reset. According to Unbounce’s latest Conversion Benchmark Report , industry medians range from just 3.8% (SaaS) to 12.3% (Legal) — and that variance can…
9 steps to get your content indexed by Google and Bing
Sick of seeing the error “Discovered – currently not indexed” in Google Search Console (GSC)? So am I. Too much SEO effort is focused on ranking. But many sites would benefit from looking one level up – to indexing. Why?…
Microsoft Advertising will start enforcing Consent Mode in May
Microsoft Advertising will require advertisers to provide explicit user consent signals starting May 5. First communicated to advertisers a few weeks ago, this change ensures compliance with global privacy regulations while maintaining the ability to gather insights that optimize ad…
Reddit Ads rolls out new SMB tools to boost campaign Performance
Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier Campaign Setup and Management: Campaign Import. Reddit Ads now allows advertisers to…
Remote, content SEO roles in decline: Report
There has been a striking drop in remote SEO role listings — down to just 34% — as well as SEO content job listings – down 28%. That’s according to The 2025 Previsible State of SEO Jobs Report, released today….
Google Demand Gen get new conversion tracking columns
Google is rolling out new conversion tracking columns for Demand Gen campaigns, giving advertisers a more nuanced view of social-style performance tracking. Details. 100% attribution to last Demand Gen touchpoint. Available at campaign and ad group levels. Specifically designed for…
Think email is dead? Think again.
Email is more than just a communication tool. It serves as the backbone of first-party data, identity resolution, and personalized marketing strategies — all essential for success in today’s privacy-first, omnichannel landscape. In this new white paper from AtData, Is Email…
Meet LLMs.txt, a proposed standard for AI website content crawling
To meet the web content crawlability and indexability needs of large language models, a new standards proposal for AI/LLMs by Australian technologist Jeremy Howard is here. His proposed llms.txt acts somewhat similarly to robots.txt and XML sitemaps protocols, in order…
Google settles $100 Million advertising dispute
Google concluded a 14-year legal battle over advertising billing practices, agreeing to a substantial settlement without admitting any wrongdoing. The resolution marks a significant moment in the company’s complex history of digital advertising regulations. The big picture. The lawsuit centered…
5 undervalued skills to complement PPC management
I always ask the same hypothetical question to friends and coworkers: If you were 20 years younger with the hindsight you have, what career path would you take differently? It’s fairly easy to look back. But what’s (much) harder is…
LinkedIn introduces AI and automation tools to improve ad performance
LinkedIn released automation updates that could help advertisers leverage advanced forecasting, automation, and insights to streamline ad creation and maximize ROI with new levels of efficiency. The big picture: The new Media Planner helps you forecast ad performance before launch….
Google drops AI while browsing feature
Google has dropped its AI while browsing feature, formerly known as SGE while browsing. Google didn’t say why it removed the feature but posted a note in its help documentation that the feature is no longer. What is AI while…
Smmact – The Most Reliable Social Media Growth Service in 2025
Introduction In today’s competitive digital world, gaining visibility on social media is more important than ever. Whether you’re searching for a موقع زيادة متابعين تيك توك or looking for the افضل موقع زيادة متابعين انستقرام, choosing the right service is…
Maximize Conversion Value: Google Ads bidding explained
Are all Google Ads conversions created equal? Let’s say a $500 sale and a $50 sale both land in your lap: do you treat them the same? If not, you need to test Maximize Conversion Value, one of the four…
Giving traffic to publishers ‘a necessary evil’
A new profile of Elizabeth Reid, the head of Google Search, confirms that Google is moving away from its longstanding model of sending its users to websites. As one former unnamed senior executive put it: “Giving traffic to publisher sites…
How geotagging photos affects Google Business Profile rank: Study
How does adding coordinates to the EXIF data affect local rank? Our team wanted to find out. That’s why we recently conducted a 10-week study on the effects of geotagging for local rank. The geotagged images seemed to only affect…
Google AI Mode rolling out to second batch of users now
Google is now rolling out access to AI Mode to its second batch of users. Google first allowed Google One AI Premium subscribers access to AI mode, when it first launched on March 5th. If you opted into AI Mode…
Understanding goals, strategy, and planning
SEO is something of a nebulous concept. To some, SEO is technical; to others, it is creative. Neither of these is 100% right or wrong. SEO is all of this and more, depending entirely on the unique situation and goals…
Here’s what matters for SEOs and marketers
Google’s AI Mode became available earlier this month as a Google Search Labs experiment. After performing hundreds of AI Mode searches across transactional, navigational, commercial, and informational intents on both desktop and mobile platforms, carefully tracking metrics including word count,…
Google Search Console API gains 24-hour hourly data for past 8 days coming soon
In December Google added 24-hour data to the Search Performance report in Google Search Console. Now, that data will soon be available in the Search Console API, and you get not just the past 24-hours of that 24-hour data, you…
How to put a total search strategy together
Relying solely on Google for search visibility is no longer viable today. Search behavior is diversifying, particularly among younger demographics. Gen Z is increasingly turning to platforms like TikTok, Pinterest, and Reddit for information discovery. This shift highlights the need…
Google adds Search Terms visibility to Performance Max campaigns
Google is rolling out a significant update to its Performance Max campaigns, giving advertisers more transparency and control over their ad placements. The big picture: Performance Max search terms are now visible in the standard Search Terms report Advertisers can…
Not all sites will fully recover with future core algorithm updates
When Google launched the March 2025 core update last week, Google said there will be a series of improvements aimed to help “better surface relevant, satisfying content” from content creators “thoughtout this year.” But you should not expect all sites…
6 free Chrome extensions for PPC
PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome extensions are PPC game-changers. They sit in your browser, ready to…
Templates, tactics, and tips from 1,000 high-converting pages
If you’re managing multiple campaigns for your brand or your clients, you know how hard it is to scale landing page creation without sacrificing performance. This guide breaks it down—with real examples, tactical insights, and repeatable strategies from a designer…
Your guide to search success
SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one. I’ve talked to dozens of marketing teams this quarter, and they…
What today’s consumers expect — and how marketers should respond
Consumers are redefining what loyalty looks like. Values like sustainability, authenticity, and transparency are driving decisions — and personalization is no longer a nice-to-have, it’s expected. Whether you’re shaping in-house campaigns or developing strategies for clients, this new white paper,…
82% of Google AI Overviews citations come from deep pages: Report
Detailed and specialized content that lives deeper within your website may be key to winning citations and brand visibility in Google’s AI Overviews, according to enterprise SEO platform BrightEdge. By the numbers. Based on a new analysis of millions of…
Google Ads rolls out channel control for Demand Gen campaigns
Google Ads has begun rolling out channel control for select Demand Gen campaigns. This feature will let you specify where your ads appear across Google’s properties. Yes, but. While the feature is live, segmentation by individual channel (e.g., YouTube, Discover,…
4 SEO practices with diminishing returns
Whether it’s time, money, or expertise, marketing resources are finite. In today’s world, with advances in AI and more efficient tools than ever, businesses expect better results with fewer resources. That means every second spent on an SEO campaign matters….
Generative AI use surging among consumers for online shopping: Report
Traffic from generative AI surged to U.S. retail sites over the holiday season and that trend has continued into 2025, according to new Adobe data. Between Nov. 1 and Dec. 31, traffic from generative AI sources increased by 1,300% compared…
The new SEO imperative: Building your brand
In 2025, all signs point to SEO moving beyond a fixation on the Google search box and toward multi-modal search. As search behavior becomes increasingly fragmented across platforms – LLM search, TikTok, Reddit, YouTube, and more – relying solely on…
Google March 2025 core update rolling out now
Google today released the March 2025 core update. Google said this core update “rollout may take up to 2 weeks to complete.” Google also wrote: “Today we released the March 2025 core update to Google Search. This is a regular…
What publishers need to know
Google’s controversial site reputation abuse policy certainly ruffled a few feathers since its rollout last year. Well, like it or not, the policy is here to stay. That’s why publishers must fully understand what is and isn’t allowed – and…
How to make engaging long-form YouTube videos
Short-form videos may dominate social media, but long-form content remains essential – especially on YouTube. From in-depth tutorials to video podcasts, longer videos can drive engagement, build communities, and even get featured in Google’s AI Overviews. If you’re looking to make…
Google shares AI and human evaluating process for policy violations
Google released new information about its ad review process, explaining its hybrid approach to enforcing policy violations across its advertising ecosystem. The details. Google’s clarification emphasizes: Reviews use a combination of AI systems and human evaluators Multiple information sources factor…
Google to replace Google Assistant with Gemini
Google will be replacing Google Assistant with Gemini later this year, this is across mobile phones, tablets, cars and devices that connect to your phone, such as headphones and watches and even some TV-connected devices. This comes as no surprise…
Key changes and success strategies
Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand Gen, you have a new opportunity to drive growth. Fortunately, Google is rolling out powerful new tools to help maximize…
YouTube gives brands and creators new linking tools
YouTube is rolling out new features that make it easier for creators and brands to connect their collaborative content with advertising campaigns. This comes after their introduction last year of tools to help brands better leverage creator content and its…
SMB websites see rising traffic from ChatGPT and other AI engines
As generative AI continues to shape website performance, much of the conversation has focused on its negative impact. Factors like AI Overviews, increased zero-click searches, and a growing demographic that turns to ChatGPT instead of traditional research methods may all…
How does your landing page performance compare?
Is your landing page converting better—or worse—than your competitors’? If you’re not sure, now’s the time to find out. Unbounce’s new Conversion Benchmark Report provides a clear, data-backed look at how landing pages are performing across industries. The report includes…
Should you use optimized targeting in Google Ads? A quick guide
Optimized targeting is one default Google Ads feature that gets a ton of vitriol. Sure, it’s not the best choice for everyone. However, there are definite use cases for this automated targeting feature. Let’s explore: is optimized targeting your friend…
AI search engines often make up citations and answers: Study
AI search engines and chatbots often provide wrong answers and make up article citations, according to a new study from Columbia Journalism Review. Why we care. AI search tools have ramped up the scraping of your content so they can…
How to fix the ‘Server error (5xx)’ error in Google Search Console
Have you been hit by a 5xx server error in Google Search Console? 500 errors are an HTTP status code that indicates you messed up something and need to start a late-night debugging session. 500 errors are offensive. I can…
Google Marketing Live set for May 21
Google is gearing up for its annual Google Marketing Live event, set to stream on Wednesday, May 21, at 12 p.m. ET / 9 a.m. PT. What’s new: Ginny Marvin, Google Ads Liaison, announced the date on LinkedIn and encouraged…
8 common SEO mistakes to avoid
We’re all looking to improve our organic performance. We want the latest news, tips, and thought leadership to help push our website past the competition. That’s why we’re here! However, the less glamorous side of staying current in SEO is…
How to use OpenAI’s Deep Research for smarter SEO strategies
SEO is evolving faster than a fruit fly colony in a genetics lab – constantly adapting, mutating, and surprising even the experts. One day, long-form content reigns supreme; the next, AI-generated summaries are stealing the spotlight. Staying ahead requires smarter,…
Managing complex marketing campaigns
© 2025 Search Engine Land is a Trademark of Semrush Inc. Third Door Media operates business-to-business media properties and produces events, including SMX. It is the publisher of Search Engine Land, the leading digital publication covering the latest search engine…
12 tips to win more SEO clients
After 12+ years in SEO, selling to hundreds of clients – from small businesses to global brands – I’ve learned what works when it comes to landing and retaining SEO clients. While every client is unique, there are clear strategies…
Microsoft adds “Why This Ad?” feature to Bing search results
Microsoft is bringing more transparency to its search advertising with a new feature that explains ad placement decisions directly in Bing results. Details: The feature appears as a dropdown option next to ad URLs in Bing search results Currently shows…
TikTok’s $30B ad boom faces US uncertainty
TikTok’s global advertising revenue is projected to reach $32.4bn this year, representing 24.5% year-over-year growth, even as the platform faces potential shutdown in its largest market according research done by WARC media. By the numbers (according to WARC Media): Global…
5 mistakes to watch out for
English-language keywords are becoming more competitive daily, making it harder to rank for popular terms – even with an unlimited budget. To maximize your efforts, consider alternatives like multilingual or international SEO. Before we dive in, let’s clarify the difference: …
Google testing channel reporting for Performance Max
Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Documentation about Channel reporting coming to Performance Max was reported by Kirk Williams, Founder…
How to do PPC keyword gap analysis
Sticking to the same set of keywords in your paid search campaigns might feel safe, but it can limit your reach. Consumers search in countless ways, often using terms you may not have considered. To stay competitive – whether you’re…
Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews
Google AI Mode is now here and available within Google Search Labs; it is a new search mode that goes beyond AI Overviews with a more immersive Google Search AI interface that provides “more advanced reasoning, thinking and multimodal capabilities,”…
12 essential paid search tips for newbies
Are you new to the world of PPC? If so, welcome! We’re thrilled to have you on board. A career in paid search offers exciting opportunities for growth, creativity, and making a real impact on businesses. Let me tell you,…
Google is testing Creator Partnerships for YouTube Shorts ads
Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products….
How to get better results from Meta ads with vertical video formats
Meta ads are evolving, and understanding the right video formats can make a big difference in your ad performance. Here’s how 9:16 and 4:5 videos can help you get better results in Meta, and even across TikTok and YouTube Shorts….
Google VP of Ads bets on AI to transform ads into tailored consumer journeys
Google’s Ads and Commerce product lead, Vidhya Srinivasan, today outlined how the company is reimagining advertising as “avenues for tailored exploration” in response to unpredictable consumer behavior. The big picture: Google is focusing on three key solutions to help advertisers…
How to craft search ads that stand out
Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up. To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and…
What you need to know
Branded search refers to the results that Google or an LLM (like ChatGPT) shows when someone searches for your brand name. Whether you’re a small company or a large, established brand, ranking highly for these queries is essential – but…
Google Ads run different auctions for each ad location
Google updated its documentation on how the Google Ads auction works to say, “We run different auctions for each ad location.” Previously, that document did not say that and the PPC community is wondering what changed and why Google did not announce…
How BigQuery ML unlocks better targeting, bidding, ROI in Google Ads
Success in Google Ads hinges on how well you use your data. With AI-driven features like Smart Bidding, traditional PPC tactics like campaign structure and keyword selection don’t carry the same weight. However, Google Ads provides a goldmine of insights…
What vectors mean for your strategy
It’s no longer groundbreaking to say that the SEO landscape is evolving. But this time, the shift is fundamental. We’re entering an era where search is no longer just about keywords but understanding. At the core of this shift is…
Top 5 Google Ads opportunities you might be missing
I’ve been auditing Google Ads accounts for over 10 years. I can confidently say that the same issues appear in most accounts. The good news? These issues are easy to fix and can quickly improve performance. The five key areas…
5 SEO content pitfalls that could be hurting your traffic
No SEO strategy is one-size-fits-all, but there are common practices we follow when helping websites recover from traffic losses or drive growth. We see these patterns across projects, making them best practices within our agency. While they may not apply…
59% of Americans click on brands they know in Google results: Survey
Searchers are twice as likely to click on a brand they know than a top-ranked result, according to a survey from link building agency Page One Power. 59% of Americans click on search results of brands they know. Less than…
Google Ads API v19 just released with new features
Google announced the release of version 19 of its Google Ads API, introducing several new features and improvements for developers. What’s new. Google published the highlights of what is new and those include: Added support automatically generating enhanced video assets for Performance…
The future of ecommerce search: Insights from 200+ retailers by Digital Marketing Depot
Shoppers expect fast, accurate, and personalized search results—but many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI-driven search is transforming ecommerce. Conducted by…
What you need to know
Understanding the difference between search bots and scrapers is crucial for SEO. Website crawlers fall into two categories: First-party bots, which you use to audit and optimize your own site. Third-party bots, which crawl your site externally – sometimes to…
Not appearing in Google AI Overviews significantly harms webpages: Study
Webpages are significantly harmed when excluded from Google’s AI Overviews, but benefit when included in AI Overviews. That’s according to a new study by Terakeet, a company that focuses on brand management for global brands. AI Overviews benefits. Webpages featured…
Microsoft Bing testing Copilot Search
Microsoft is testing a new version of Bing named Copilot Search, where it uses Copilot AI to provide a different style of search results. It looks different from the main Bing Search, it looks different from Copilot and it looks…
Google sued by Chegg over AI Overviews hurting traffic and revenue
Chegg, the publicly traded education technology company, has sued Google over its AI Overviews, claiming they have hurt its traffic and revenue. The company said that AI Overviews is “materially impacting our acquisitions, revenue, and employees.” What Chegg said. Chegg…
LinkedIn launches two tools to enhance marketing attribution
LinkedIn introduced two new features aimed at helping marketers optimize their campaigns and prove their impact: the Conversions API (CAPI) and the Revenue Attribution Report (RAR). Driving the news: Conversions API (CAPI). Enables marketers to securely connect first-party online and…
9 essential geotargeting tactics for Google Ads
Geotargeting is one of the most powerful tools in a PPC advertiser’s arsenal. Whether you’re running ads for a local business, an international ecommerce brand, or a luxury travel destination, targeting the right locations can significantly impact performance. While most…
7 video optimization tips to boost your organic reach in 2025
Even in 2025, as platforms like LinkedIn (not known for creativity) double down on video, many new clients coming to us still haven’t made it part of their organic strategy. So, why should you invest in video? Here are three…
Is AI making PPC marketers better or worse?
A panel of three PPC marketing experts – Greg Finn (Cypress North), Kerri Amodio (Refine Labs), and Menachem Ani (JXT Group) – tackled a fundamental question at SMX Next: Is AI making marketers better? The panel discussed artificial intelligence’s evolving role…
Google Ads to remove parked domain placements by default
Google Ads is making a major change to its Search Partner Network by automatically opting all accounts out of serving ads on parked domains, websites that are registered but not actively developed, starting March 19. Details: Google will automatically opt…
Google faces EU charges over search bias
The European Commission is preparing to charge Google with violating the Digital Markets Act (DMA) after the tech giant’s proposed changes to search results failed to satisfy regulators and rivals, according to sources familiar with the matter. The big picture….
Google AI Overviews more volatile than organic rankings: Report
Google AI Overview rankings – the webpages cited in the AI-generated answers – are more volatile than Google’s “classic” organic search rankings. Also, within two to three months, 70% of AI Overview rankings changed, according to a new analysis by…
Google gives Responsive Search Ads more flexibility
Google is enhancing Search ads with AI-powered changes that aim to increase asset flexibility, improve performance, and deliver more relevant ad experiences. Driving the news. Here’s what’s changing: Greater flexibility in RSAs: Google’s AI now assembles and serves headlines, descriptions,…
Google AI Overviews now showing on more Google Lens results
Google announced it is expanding AI Overviews to show on more Google Lens results, including more novel or unique images. This is still only showing on a subset of searches, but now more than when Google first added AI Overviews…
Google just lifted its 2019 ban on fingerprinting for advertisers
As of a few days ago, Google now allows advertisers to use fingerprinting to track users across devices and websites, collecting data points like IP addresses, operating system details, and screen resolution. Why we care. Google’s decision to permit fingerprinting,…
4 ways to optimize Performance Max campaigns
Performance Max (PMax) campaigns offer a machine-learning-driven approach to maximizing your ad performance across Google’s inventory. However, with its “black box” nature, optimizing PMax can feel like navigating in the dark. While adjusting budgets and bid strategies are standard levers,…
Drive better rankings and engagement with a smarter SEO framework by Edna Chavira
The traditional marketing funnel doesn’t reflect how users actually search and engage with content today—and it’s hurting your SEO. With access to more data than ever before, marketers now have a better framework for driving organic traffic: the spiderweb. By…
The future of digital experiences
We rely on search engines to find information every day, but what if there was a better way? Instead of manually gathering details from multiple sources, AI agents can do the heavy lifting for you. They don’t just retrieve information….
How to prevent PPC from cannibalizing your SEO efforts
If you manage both SEO and PPC, striking the right balance is key to maximizing efficiency and ROI. When paid search campaigns compete with high-performing organic listings, brands end up spending more while gaining little additional traffic. Keyword cannibalization dilutes…
Google tightens Customer Match data rules in major privacy update
Google is capping Customer Match list durations at 540 days, a significant shift that could impact advertisers’ targeting strategies and campaign performance. By the numbers: New maximum duration: 540 days Implementation date: April 7, 2025 Affects: All Google Ads and…
Google tackles key Performance Max concerns in FAQ
Google released comprehensive answers to the most frequent questions about Performance Max, based on feedback from webinars, advertiser roundtables, and account team interactions. The big picture. Performance Max has become a central piece of Google’s advertising ecosystem, but marketers have…
Google confirms most review count bugs fixed but some still to go
Google had this really visible bug over the past week, where the number of reviews shown on a Google Business Profile, was showing fewer reviews than it should have. In short, Google was not adding up the reviews accurately but…
6 strategies you can’t ignore
As marketers, we love to explore emerging strategies and trends to stay ahead of the curve. However, what’s relevant and effective is always changing, despite countless case studies and think-pieces predicting the next big trend. Content marketing, in particular, is…
Why traditional keyword research is failing and how to fix it with search intent
After 25 years of working in SEO, I’ve seen firsthand how traditional keyword research methods fail to keep up with Google’s advancements. In my SMX Next presentation, I challenged SEOs to go beyond outdated keyword methodologies and embrace an intent-driven…
How to Leverage Snowflake and OneTrust for Consent Management at Scale by Snowflake
Join experts from OneTrust and Snowflake for an exclusive look into how modern organizations are integrating privacy and consent management into their data ecosystem. In this session, Snowflake and OneTrust will share real-world use cases and insights into how organizations…
Think spiderwebs, not funnels for remarkable SEO results by Edna Chavira
The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way…
Google adds member pricing beta type to Merchant listing pricing structured data
Google has updated its Merchant listing structured data guidelines to add a new beta for member pricing priceType, aka validForMemberTier property. Google also clarified the active prices, sale prices, strikethrough prices with more examples and instructions. What Google said. Google added…
What you need to know
Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at Google Analytics. How it works. Creating a Collection: Admins and editors can…
Google Ad Manager, Campaign Manager 360 hit by disruptions
Google Ad Manager and other ad services, including Campaign Manager 360 and Display & Video 360, are experiencing technical issues, causing disruptions for advertisers and publishers. What’s happening. Google Ad Manager. Users have reported error messages, high latency, and other…
Less than 1% of YouTube views come from search
Less than 1% of views of YouTube videos come from Google search clicks, according to a member of Google’s legal team. The quote. Here’s what Attorney John Schmidtlein said, according to Courthouse News Service: “Roughly less than 1% of views…
Google News automated publication pages to start in March
Google will soon fully transition to automatically generated publication pages next month, in March. Back in April 2024, Google told us Publisher Center will soon stop allowing you to add publications and now this is the next step. This means…
How to find and fix hidden errors
Website migrations are one of the most challenging aspects of SEO. No matter how much experience you have in technical SEO, how detailed your plan is, or how thorough your checklist may be, unexpected issues can still arise. That’s why…
The top Super Bowl 2025 ads released before and during the game
Last week, Avinash Kaushik said, “The best way to make a Super Bowl ad effective is through ‘spike and sustain’ marketing.” He also explained that releasing teasers, ads, and extended versions before the Big Game is part of the “sustain”…
New Google Ads prediction model scores landing page navigation
Google introduced a new prediction model to better evaluate the quality of landing page experiences for search ads. This update is designed to reduce frustrating ad experiences and make it easier for users to find the information they need without…
Is rank tracking dead? Why Google’s new rules are changing the game
Google just made a move that disrupted rank tracking, potentially increasing costs and changing how search visibility is measured. In January, Google implemented a requirement for JavaScript to render search results, which significantly impacted SEO tools that rely on scraping….
Brand + performance: The secret to maximizing ad ROI
In digital marketing, a common belief is that everything can be measured – clicks, conversions, and ROI. Many advertisers assume that brand awareness is unnecessary and that performance marketing alone is enough to drive sales. After all, brand awareness campaigns…
How to master user intent with SEO personas
Mastering user intent is all about putting yourself in your user’s shoes. It’s easier to do that if you know what kind of shoes they’re wearing and why. Create and incorporate user personas in SEO decision-making to create actionable insights…
Google algorithm changes blamed for 50% traffic drop to news site the Sun
UK news site the Sun ended 2024 by losing half of its audience, due in part to “algorithm changes at certain platforms,” according to the latest earnings report from parent company News Corp. On the earnings call, News Corp Chief…
Meta simplifies Advantage+ campaign setup, adds leads campaigns
Meta is expanding its AI-powered advertising tools to help businesses get better results from their campaigns, with early tests showing significant cost reductions and performance improvements. Details. Meta is rolling out these new features: A streamlined Advantage+ campaign setup that…
AI search is gaining traction, but it isn’t replacing Google: Survey
People are adopting AI as a complement to classic search, not a full replacement, according to a new survey by digital marketing agency Higher Visibility: 71.5% reported using AI tools for search; 14% use them daily. 79.8% prefer Google or…
Google Search testing ‘AI Mode’
Google is reportedly testing a new search feature named “AI Mode.” AI Mode in Google seems like a new way to search by asking more open-ended and exploratory questions, with the option to follow up. What is AI Mode. AI…
OpenAI drops sign in requirement for ChatGPT search
You no longer need to login or create an account to use ChatGPT Search from OpenAI. You can now just use ChatGPT without an account. The announcement. OpenAI announced this on X, saying: ChatGPT search is now available to everyone…
Google Ads simplifies conversion tracking with new tag manager feature
Google Ads introduced new form tracking in Tag Manager that enables codeless event creation for lead form submissions. Advertisers can now set up conversion tracking via a user-friendly interface, eliminating complex manual coding. Key features: Codeless event detection. Flexible form…