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Is Australia Ready for What’s Next?

Key takeaways

Millennials, now Australia’s largest generational group, are moving to the urban fringes as they start families, increasing reliance on cars in car-dependent suburbs. Outer suburbs often lack adequate public transport, necessitating multiple vehicles per household, particularly SUVs.

Car ownership remains a status symbol and reflects values like security, authority, and masculinity, especially with the popularity of SUVs. A shift from compact cars to larger SUVs has created a societal “arms race,” driven by both safety concerns and cultural trends.

EV adoption is growing, but they account for only 1% of Australia’s 15 million vehicles due to slow fleet turnover and aging car stock.
Insufficient charging infrastructure and high costs remain barriers, though fleet operators are leading the transition.

Australia’s population is projected to grow by 1.5 million by 2041, adding around 1 million cars to already congested urban roads.
Solutions like walkable communities, better public transport, and work-from-home policies can mitigate congestion but face limitations in low-density areas.

Fully autonomous vehicles could revolutionize car ownership and urban spaces but are hindered by technological, economic, and industry barriers.

While alternative transport and urban design improvements are crucial, cars will remain central to Australian life. Policymakers and planners must integrate sustainability with the realities of Australia’s car-dependent culture.


The car has long been a symbol of independence, mobility, and status in Australia.

As we look ahead, the next decade promises significant changes in how we drive, where we live, and what we drive.

What’s fueling these changes?

That’s what Simon Kuestenmacher and I discuss in this week’s Demographics Decoded podcast, so let’s put the pedal to the metal and dive into the complex relationship between Australians and their cars.

For weekly insights and strategic advice, subscribe to the Demographics Decoded podcast, where we will continue to explore these trends and their implications in greater detail.

Subscribe now on your favourite Podcast player:

Demographics driving the future of car ownership

Australia’s changing population dynamics will be one of the key drivers of car ownership trends over the next decade.

Millennials, now the country’s largest generational cohort, are entering the family-formation stage of life.

Currently, many millennials live in inner-city areas, where they rely on public transport, cycling, or walking.

However, as they have children—at an average of 1.5 per household—they will move to the urban fringes where larger, family-friendly housing is affordable.

This migration to the outskirts brings with it an increased reliance on cars.

Unlike inner-city areas with tram or train networks, the outer suburbs are overwhelmingly car-dependent.

Families transitioning to these areas often find themselves needing not just one, but two or even three cars to manage daily life and most of these will be SUVs.

What’s more, Australia’s cities are growing outward at a faster pace than public infrastructure can keep up.

Promises of new train stations and bus services for growth corridors are often delayed for years, leaving residents with little choice but to rely on private vehicles.

These trends point to a steady increase in car ownership rates despite environmental concerns or preferences for alternative modes of transport.

Cultural influences: the psychology of car ownership

Beyond practicality, cultural and psychological factors play a significant role in car ownership.

In the past, getting a driver’s license was a rite of passage for young Australians, often achieved as soon as they were legally allowed.

Today, this urgency has diminished.

Millennials and Gen Z, especially those living in well-connected urban areas, are delaying getting their driver’s license, relying on rideshare apps or public transport instead.

But of course, cars still hold significant symbolic value.

For many, especially in suburban and regional Australia, owning a car is about more than transportation—it’s a reflection of you status, security, and even masculinity.

The larger size of SUVs offers a sense of safety and authority on the road, but deep down, SUVs and trucks have become status symbols for many young Australians.

And this has created a feedback loop.

As more people buy bigger cars, others feel compelled to follow suit not just to ensure their own safety, but to keep up with the Joneses.

This “arms race” of vehicle size has led to a shift from compact sedans to oversized SUVs, which now dominate Australia’s best-seller lists.

Ironically, these vehicles often outgrow their garages and struggle to navigate narrow inner-city streets, creating further complications.

Cars2

The Rise of Electric Vehicles (EVs): progress and challenges

Electric vehicles (EVs) are gradually reshaping Australia’s automotive market, but the transition is only starting.

Brands like Tesla and BYD have gained traction, with approximately 160,000 Teslas and 50,000 BYDs now on Australian roads.

However, with over 15 million vehicles in the national fleet, EVs still account for only about 1% of the car population.

One of the barriers to widespread EV adoption is our aging car fleet.

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