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Why Most of Your Time in the Property Market Will Be Boring—And That’s Good


Have you ever caught yourself wondering why the property market seems to be either skyrocketing or plummeting?

It feels like everyone’s either raving about booms or fretting over busts, right?

Well, here’s the less dramatic truth: most of the time, the property market isn’t doing much at all; it’s just quietly ticking along.

But don’t let that fool you—because it’s during those rare, other times—maybe about 20% of the market cycle—that things really heat up or cool down, and these are the moments you need to be ready for.

When opportunities knock…

I remember chatting with an investor who snapped up some regional properties during the 2022-23 boom. Her portfolio’s value soared initially, but lately? Things have plateaued.

What’s behind this change?

Simply put, the market’s mood shifted.

When the market is genuinely surging, even your bad property choices get papered over.

Think about a renovation project that’s lagging three months behind schedule.

In a hot market, that delay might inadvertently boost your profits thanks to rising property values during the wait.

These are golden times for flippers and renovators – the rising tide truly lifts all boats, and your renovation skills become the turbocharger on top.

But these windows don’t stay open for long.

.…And when to brace yourself

Conversely, there are those times when even a textbook-perfect project can bleed red.

Take 2020, for example. A friend of mine wrapped up a stunning renovation right when market panic hit and COVID hit.

Despite his best efforts, by the time he sold, his expected profits had vanished—not due to any missteps on his part, but simply bad timing.

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